Growth Marketing Lead

We are looking for a passionate and experienced Growth Marketing Lead  to join our Marketing team.
If you are creative, love go-to-market challenges and enjoy being part of a dynamic environment in an emerging industry, VOOM is the place for you.

As a Growth Marketing lead at VOOM, you will be an expert of our product, customers and market shape our go-to-market strategy and work closely with the Product, Sales & Customer success Teams. An ideal candidate will have 5+ years of experience in growth marketing, knowledge and proven experience with creating GTM strategies ,preferably in the US B2C market. InsurTech/Fintech experience is a bonus, with experience in digital marketing, affiliate marketing, community management, demand generation as follows:

Responsibilities

  • Lead our growth marketing strategy for our Pay-Per-Mile motorcycle insurance
  • Work closely with our R&D, product, Sales and Customer success teams to define GTM strategy and create deliverables accordingly.
  • Communicate value propositions through various channels such as ads, blogs, etc.
  • Create compelling content both for capturing demand and lead generation funnel. 
  • Manage and improve online content, considering SEO and Google Analytics.
  • Lead our email marketing strategy & inbound marketing efforts.
  • Maintain our social media accounts and lead our Influencers marketing efforts.
  • Analyze the landing pages performance and implement changes to improve CVRs.
  • Create digital affiliation partnerships with influencers, marketplaces ,etc.



Required Skills & Experience

  • 5+ experience in Growth / Product Marketing marketing role.
  • Experience with B2C marketing products in the US market. 
  • Excellent written and verbal communication skills in English.
  • Experience in SEO , Social media & Website management (WebFlow - advantage) 
  • Experience in the hi-tech industry (Fintech/InsurTech - advantage)
  • Ability to work under pressure in a fast-paced environment & a can-do attitude.